Who Bivo’s customers are

Hands up whoever follows us on social media or is a reader of our blog despite never having tasted Bivo … Are you many? Well there is no problem … Probably while reading the articles on the blog and having understood perfectly what Bivo is you have not yet had the courage to try a food that is actually very “strange”. Eating a powdered food, natural and vegan, ready in 30 seconds is certainly a novelty for many people … especially in Italy. We are used to making a “spaghetti with garlic, oil and chilli” in 10 minutes net in our country or an excellent old tuna pasta … Bivo was born for those situations in which there is no way to prepare a meal on the fly or yes it needs to eat in a complete and balanced way, with a food able to give us the energy we need for several hours, without any glycemic peak or drop in concentration.
Precisely for this reason, from the moment we launched Bivo on the market (now 2 years have passed) we have received thousands of orders and can count on an ever increasing number of new customers.

“But who are Bivo’s customers?” – you must be wondering at this point … When we started the Bivo project it was the first question we asked ourselves … Who will we convince that Bivo is a smart food solution? To answer this question initially for each order, for each client we went to search on the social networks of age, profession, like stalkers 🙂 We contacted them by phone, via email, sent questionnaires. Thanks to this activity, in addition to receiving the essential feedback for the development of Bivo 2.0 (the product on the market today) and future developments (which we will discuss shortly in the blog), we were able to understand that the consumer “type” of Bivo does not exists. We have very young customers, much less young, men and women, managers, bank employees, plumbers, workers … It is impossible to find a common feature.

As our customers know, we periodically send them an online questionnaire with some questions about them and Bivo. Thanks to this activity, we have discovered that we can divide Bivo consumers into two groups, divided almost equally: who uses Bivo in everyday life (at breakfast, at lunchtime at the office and as a snack before training) and who he uses it mainly in outdoor contexts (before, after or during trekking) except to use it at other times in case of need. Then there are those who use Bivo in both contexts: having found it useful in everyday life, use it in their outdoor activities, and vice versa. In general, the characteristics of consumers are fairly homogeneous in the different situations of use, as is the distribution by sex and by age.

In both groups almost 90% of the customers who answered the questionnaire are satisfied with the purchase of Bivo (not bad!). And it is an even more positive result if you consider that less than 10% of the interviewees had had the opportunity to taste Bivo before buying.

Are you in the same situation? Why not risk it? You won’t regret it … We want you ;-)! Try Bivo and let us know what you think!